| Design approach | Standard layout, brand colours and typography applied | Expanded layout with section-level design choices | Custom UI built on a defined design system | Custom UI with a motion-led presentation |
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| Scope of pages | Entry-level page set | Expanded page set | Expanded page set with custom sections | Expanded page set with custom sections |
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| Content management | Core pages set up for you | Editable content areas with a handover walkthrough | Editable content areas with structured content models | Editable content areas with structured content models |
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| Motion and interaction | Not included | Light interface transitions | Considered interaction detail | Scroll and section animation as the focus of the build |
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| SEO setup | Titles, descriptions and a crawlable structure | Adds per-page metadata and sitemap setup | Adds structured data where relevant | Adds structured data where relevant |
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| Integrations | Enquiry form | Enquiry form, maps and messaging links | Analytics and business tool integrations as scoped | Analytics and business tool integrations as scoped |
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| Performance checks | Responsive layout and image optimisation | Responsive layout and image optimisation | Adds load-time tuning | Adds load-time and animation performance tuning |
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